Great article, Matt Bailey. I teach the Digital Marketing certificate at Emory University. We are very proud at Emory Continuing Education that our digital marketing certificate includes both an Emory University certificate and the OMCA certification — all for one competitive price. We think combining the depth of our academic program with that of a respected industry certification is a progressive and unique balance. We love that our program is all online and a hybrid experience of live class instruction and self-paced study with project work graded weekly, concluding with a real-world capstone project for a portfolio. This latest evolution of our program was a natural next step, and we put great thought into the value of this combination. The many talented and amazing graduates I've been fortunate to have in my classes over 19 years are specifically prepared to compete for promising opportunities. Their success lies at the heart of why the leadership in my department has always encouraged us toward this type of educational innovation.

https://ece.emory.edu/areas-of-study/digital-marketing/index.php